blessing the unsubscribes

Blessing the Unsubscribes via Tiffany Han, Business & Branding Coach

It’s a familiar tale – you launch your business, start growing your e-mail list (thanks mailchimp!) and you are happily going about your business until the dreaded thing happens: you send out a newsletter (a really, really good one!) and your inbox fills with unsubscribe notices. 

Bah! you think. I must have done something wrong. So you make your emails more bland or you stop sending them altogether, hovering in fear of the unsubscribes. 

What if – instead – you blessed the unsubscribes and sent them on their way? What if you kept sending those emails, without watering down what you really want to say for fear of making someone leave?

Case study: the more me my emails are, the more unsubscribes I get. The more powerful the language, the more divisive it is. The emails that I get tons of responses from, my inbox filling up with “How did you know this was exactly what I needed to hear?” are also the ones the get the most unsubscribes. 

Because that’s what happens when you have a strong voice for your brand. Peopleknow what you stand for. They get you. And they can easily tell if you’re the right person for them. 

I used to hate sending out newsletters because I never thought I had anything to say, so I only sent them when I was selling something. Spoiler alert: Don’t do this. Contribute something valuable with every message you send, whether you’re selling or not. Give people a reason to read your email.  

Not sure what to say? Take 15 minutes to write without stopping your hands. Just write. Answer the question “What do you really want to say?”

Tackle the biggest misconceptions people have about you and your industry. What do you wish they knew?

What do you want someone to know or do before they hire you?

What would you say in a secret love letter to your clients?

Start here and let the words flow. Write your truth, but then be willing to bless the unsubscribes that come in once you’ve hit send.

Rather than tell me that I’m doing something wrong, my unsubscribes let me know I’m doing something right. 

I only want to work with people who want me in their inbox. By signing on to work with me, you get a whole lot of ME, and if you’re turned off by my emails, you’re going to be turned off by my personality too. Which is fine. Because I know that I’m not the business coach for everyone. 

I know that I’m not the business coach for someone who is looking for a suit-wearing, synergysticly-speaking consultant type. 

I know I’m not the business coach for someone who isn’t willing to be called out onthose things that have been holding her back in her business – and her life! – for way too long. 

I know I’m not the business coach for someone who is turned off by strategy or discussion of revenue streams and only wants to talk about the feelings of it all and why it’s so hard and can’t someone just do it for me. 

I know I’m not the business coach for someone who doesn’t have the energy or the enthusiasm to get scrappy and do the work. 

I know that if one of those people sign up for my newsletter list, they will not stay on very long. Not because I’m bad at what I do or they’re a bad person, but because I am not the right coach for them

Which is fine. Because I can’t be the right coach for everyone. That’s not how this works. 

I don’t want to be a burden on anyone’s inbox. I don’t want them to roll their eyes when they see my name come in and think, ugh. what does she want? instead, I want them to get excited to read what I have to say, to be giddy about it. 

And so I bless the unsubscribes that come in and move on with my life. And I want you to do the same.

Don’t run from them. Embrace them as a sign you are taking a stand for something you believe in. Because that’s the first step in finding YOUR right people. The people who will get excited when they see your name in their inbox. The people who will gladly listen to what you have to tell them, who will buy your artwork or your e-course or listen to your podcast.

Those are the people for you to focus on. And they’re ready – and waiting – for y-o-u.

Let’s go. 

PS. Heads up: If you’re interested in attending  The Hello Sessions being held in Portland, OR on Friday, October 9 (I’m their keynote speaker!) you can get 10% off your registration through August 5 using the code SAYYES10. Let me know if you’re coming and I’ll save a hug for you! 

**graphic by Erin Cassidy for Tiffany Han Coaching

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Raise Your Hand Say Yes with Joy Uyeno and Melissa Bahen of The Hello Sessions

Joy Uyeno and Melissa Bahen of the Hello Sessions on Raise Your Hand Say Yes podcast with Tiffany Han

This week on Raise Your Hand Say Yes, I got to sit down and talk with Melissa Bahen of Lulu the Baker and Joy Uyeno of Frock Files about The Hello Sessions, the new conference they’ve crafted that’s taking place on Friday, October 9 in Portland, OR. (Their keynote speaker is RAD. *wink*)

I’m so inspired by what Melissa and Joy have created, because instead of just sitting around and wishing something existed in the world, they got to work and made it happen. In this episode, we talk about what led them to create this conference, some of the joys and challenges of making something brand new from scratch, and what they’ve learned working together on this project.

PS. If you’d like to join us at the Hello Sessions in October (I’m the keynote speaker!), use the code SAYYES10 by 8/5 to receive 10% off registration. And then let me know you’re coming so I can get a hug ready for you!

Melissa & Joy, thank you so much for sharing your story on the podcast! I can’t wait to hug you both so soon!! 

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Show Notes:

Hello Sessions: Website | Instagram

Register here by 8/5/15 and use code SAYYES10 for 10% off your ticket

Connect with Joy: Website | Instagram

Connect with Melissa: Website | Instagram

Selena Soo

Molly Yeh

Lisa Congdon

Elembee

Chris Gardner

Maggie Battista

Meg Conley

Alexandra Hedin

Brittany Jepsen – The House that Lars Built

Rachel Mae Smith, The Crafted Life

Join the RYHSY facebook group

**graphic by Erin Cassidy for Tiffany Han Coaching

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I’ve been wanting to tell you…

I've been wanting to tell you that you're a survivor || via Tiffany Han

I’ve been wanting to tell you that I know it seems hard.

Like you’ll never have it figured out. Like you’re always going to be working and trying and still not getting it. 

And I know that you’re tired. And just want it to be easy.

I’ve been wanting to tell you that you are farther along than you realize, that you are making magic happen, that you are inspiring other people with how you live your life – right now! – that you are already doing it. (Tweet it.)

You are already doing the things that you dream about.

You are creating an amazing life for yourself, despite how messy it seems when you look around.

I’ve been wanting to tell you that you are not just getting by, but thriving. That if you are reading this, it means you’ve survived this game of life and that nothing has stopped you yet.

I’ve been wanting to tell you that you get to make the choice to get out of your own way. You get to embrace who you are and how far you’ve come and what you’ve accomplished – you amazing thing – and you get to say, “Hey world. Look the fuck out. Cause here I come.” (Tweet it.)

Hey you. It's your turn to say, "Hey world. Here I come." via Tiffany Han

And I’ve been wanting to tell you that when you make that choice, when you straighten your spine and drop your shoulders and put your head up and speak those words, the world is going to say, “We are so ready for you. Get in the game.”

And when that happens, look out gorgeous creature, because the game will never be the same.

Are you ready? You’ve got this.

PS. I am THRILLED to announce that I’m going to be the keynote speaker at the amazing new conference The Hello Sessions being held in Portland, OR on Friday, October 9. Tickets are on sale now (and going quick!) and you can get 10% off your registration through August 5 using the code SAYYES10. Let me know if you’re coming and I’ll save a hug for you!

**graphics by Erin Cassidy for Tiffany Han Coaching

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Raise Your Hand Say Yes with Emily McDowell

Emily McDowell on the Raise Your Hand Say Yes podcast with Tiffany Han

This week, on Raise Your Hand Say Yes, I was thrilled to talk with Emily McDowell. Not only is Emily my most favorite stationery designer EVER (and this is not an honor I bestow lightly!), she is also my friend. (Yep, I’m a lucky duck!)

On this episode, Emily talks about her balance of creative/administrative work (you’re gonna be surprised!), how her 10-year career in advertising contributed to her success in the stationery industry, what to think about when it comes to branding your business, why avoiding trends is a great thing and Amy Schumer.

I’d say this episode is RYHSY gold. And I hope you love it!

Emily, you are a gem! Thank you to the moon and back!! 

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Show Notes:

Connect with Emily: Website | Instagram

Emily’s Empathy Cards collection

Emily on Good Morning America

Emily’s blog post on defining your brand

Rifle Paper Co.

Amy Schumer

Emily’s mug collection

Seth Godin

Our next Raise Your Hand Say Yes book club pick: Essentialism by Greg McKeown

**graphic by Erin Cassidy for Tiffany Han Coaching

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What Magic Mike XXL Can Teach Us about Business

What Magic Mike can teach us about business || via Business & Branding Coach Tiffany Han

I realized recently that my time is spent either working, care-taking, house-keeping, socializing, or coming down from ALL THE THINGS. I rarely do anything for myself, to be alone with my thoughts.

And, that, my friend, is a problem.

So when I noticed that I had a hole in my schedule on Monday afternoon, I decided to take advantage of having childcare and took myself on a solo date to see Magic Mike XXL, a movie that my activist friend Erica dubbed one of the “most sex positive” movies she’d ever seen.

I did not leave the theatre disappointed. Hot man abs aside, this movie was also chock-full of business lessons.

What does a movie about male strippers on a road trip have to do with your business (and subsequently your life)? Everything. Here we go:

1. Go all in. But don’t take any of it too seriously.

In the film, the guys realized that the Myrtle Beach Stripper Convention was their last opportunity to do it up right. So they went all in.

What if you realized that – in this moment – you have the opportunity to make some bold choices in your business? That, instead of playing it safe, now is the time to take that risk and try your absolute hardest to make some magic (sorry! I had to!)? What would change?

What does “all in” look like for you in your work?

Also, how can you loosen up and have more fun? What needs to change for there to be more joy in your day-to-day? What do you need to let go of? (No. Really. What do you need to let go of? Because I suspect the list is a mile long!)

Let go of perfection and give your next thing, whatever it is, your all. You might crash and burn, but, love, you might also soar.

2. Play to your strengths.

Instead of trying to reinvent themselves to be what they thought people wanted, the male entertainers owned their strengths and their interests. That’s when everything clicked. (Spoiler alert!)

This is what we’re all after when we talk about authentic branding and finding your voice. If you love baking cookies and golden retrievers, how can you incorporate that into your business? (Says the business coach who’s writing today about a stripper movie.)

What are the things that make you remarkable? Use them. Instead of trying to blend in with the pack, make it your goal to stand out. Get someone’s attention. Be different. Embrace your thing. Your people will find you and will love you even more for it.

3. Bigger isn’t always better.

In the movie, one of the characters has a problem with – let’s just say – finding a partner who can handle his grand endowment, showing that what we think we want isn’t always what we need.

And it’s the same in business. Do you need to make a million dollars a year or are you happy bringing in $50K? WHY do you want thousands of twitter followers? Is social media growth something that’s important to you or are you just reacting to what internet marketers say you need?

Remember: you get to make the decisions about your business. How big (or small) you want to be and how you spend your time. Don’t let other people determine your priorities for you.

4. Figure out how they want to feel.

This is it. The secret to all the marketing, all the sales, all the everything: how do your customers want to feel at the end of the day and how can you help them get there?

The women in Magic Mike weren’t after orgasms. Each one just wanted to feel sexy and beautiful and desired and respected and like a Queen.

Do this for your customer base and you’ve got it. Marketing Magic. Hip thrusts optional.

5. Leave them wanting more.

I don’t know anyone who saw this movie who isn’t ready to go back and see it again. It ended with a bang, and I haven’t been able to get it out of my head. I want more of Magic Mike XXL: that means the filmmakers did their jobs.

And it’s also okay for you to leave people wanting more in your business. There’s a myth online that we have to be all-the-time available to the World. That is impossible to sustain. Instead, consider how you could create intrigue and curiosity around your work.

It’s okay for people to miss you. You WANT them to miss you. You want them waiting to hear from you again and hanging on your every word. That is success.

And now it’s your turn, love. Homework: go see this movie. Right now. It’s for the good of your business. And your life. You’re welcome.

 

**photo by me; graphic by Erin Cassidy for Tiffany Han Coaching

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Raise Your Hand Say Yes with Alison Faulkner

Alison Faulkner of The Alison Show talks enthusiasm with Tiffany Han on the Raise Your Hand Say Yes podcast

Ahh! Season 2 of Raise Your Hand Say Yes is here and I’m thrilled that we get to get this party started with the amazingly talented (and hilarious) Alison Faulkner of The Alison Show!

I’ve been a fan of Alison’s FOREVER and was so excited to talk with her for this episode. We talk about enthusiasm (and what to do when you aren’t feeling it!), letting go of what other people might think, building a compelling brand, and how NOT to have a nervous breakdown. Alison has such a fresh perspective about all of this, and I suspect you’ll be smitten with her 5 minutes in.

Alison, thank you, thank you, thank you!! It was such a treat getting to talk with you!! 

Listen now:


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Show Notes:

Connect with Alison: Website | Instagram | Youtube | Facebook | Pinterest

Party with Alison, Alison’s new party guide

Alison’s How to be Awesome youtube series

You are a Badass, by Jen Sincero

Get your free 1-month trial to Audible.com here

Join the RYHSY facebook group

My Q&A Book Recommendations:

The Alchemist by Paul Coelho

Do the Work by Steven Pressfield

Essentialism by Greg McKeown (our next RYHSY book club pick!)

**graphic by Erin Cassidy for Tiffany Han Coaching

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Raise Your Hand Say Yes Book Club: The Girl on the Train

On Episode 44 of Raise Your Hand Say Yes, Tiffany Han and Erin Cassidy discuss Paula Hawkins's thriller, The Girl on the Train.

Did you read The Girl on the TrainIf you did, Erin and I are ready to discuss ALL THE THINGS with you on this week’s episode of Raise Your Hand Say Yes! SPOILER ALERT: We don’t hold back, so if you’re currently reading this or are looking forward to reading it (or seeing the movie), don’t listen to this episode until you know the ending. Consider yourself warned.

But, spoilers aside, if you neeeeeeed to talk this out with someone, listen to Erin and I chat about the book and join us next week on Wednesday, July 8 at 5pm PST/8pm EST to discuss all the ups and downs. We want to hear from you! We’ll be gathering on spreecast. RSVP here to get all the deets!

We’re also stoked about our next book club selection, Essentialism by Greg McKeown. We’ll be discussing this book on the August 25 episode.

Erin, thanks for being the best book club co-host evah! 

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**photo and graphic by Erin Cassidy for Tiffany Han Coaching

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when you’re on the edge

Your Creative Genius Tiffany Han Business Coach

What do you do when you’re on the edge? When you feel like something is coming, some change is about to roll in – how do you ride it? Where do you start?

Why is it that, so often, being on the edge of something feels like you’ve hit a wall? It’s like you don’t know where you are until you look up and realize the wall you thought you ran up against is actually a beautiful cliff. A cliff that requires you to take some sort of action, to do something, to make a move. 

And that making a move – that’s the hardest part. That’s the part where we say,hmmm…but what if…? 

What if I take one false step and stumble to my death?

What if I leap and then realize halfway down that I have nowhere to land?

What if I think that I’ve got this but that I’m the wrongest of wrongs, that I should have actually turned back away from my edge, that the edge is the worst place to be?

That’s the thing about edges – they’re scary. And they’re beautiful at the same time. They’re full of possibility and success and failure and heartache. They have the potential for everything, but without action are just a pretty place to stand. 

{And I think we’re all looking for more than just a pretty place to stand.}

Most of the time, procrastination comes on HARD when we hit our edge. Because it’s scary, because it’s do or die time, because we have to go all in on ourselves and take that big step and see what happens when we start to do all those things we’ve always said we want to do. 

The edge seems glamorous when we see it from afar. When it’s just a dreamy place where we want to spend our time, when we see other people finding theirs and taking that leap (which is actually only a step). It seems like the most beautiful place in the world. 

But it isn’t. It’s terrifying. And ugly. Craggly rocks and sharp cliffs. Pebbles that slip out from under your feet as you walk, falling down into the crevasse. The edge is one of the most vulnerable places in the world to be. 

And when you find yourself up against yours, it’s often the loneliest place you’ve ever seen. 

Because we all have our own edge. Because my edge looks different from yours and hers and his. 

So what do you do? What happens next when the human tendency is to take this edge and dive into procrastination, to seek out some form of safety?

Instead of seeking safety in the arms of social media or someone else’s creativity, get to know your edge. Give yourself the grace and the time to get comfortable with the terrain, feel it under your feet, see what is required for you to stand there, to stand up, to be comfortable with the uneven contours of the ground. 

You have to give it time. But it’s a different kind of time than we’re used to – this isn’t the time of moving things you don’t really want to do from one to do list to another, nor the time to dive into facebook to feel even lonelier and worse about your life than you did before. 

This is the time for the quiet, to shut it all down, to walk away and walk around. To sit. To breathe. To think. {An aside: it’s been about a month since my last email. This is why.}

This is the time to get to know your edge. To get comfortable there. To realize that this edge is a place where you are playing, that you are doing it, that you have arrived. 

And this is the time to figure out which next step you are going to take, even though it’s vulnerable and terrifying and lonely and amazing. Even though it’s all of that. 

We’re constantly being told that the secret to being a successful creative entrepreneur is to build up your audience by consistently creating valuable content. 

And so we work tirelessly to churn out the content, making sure that it’s useful and valuable to our audience. 

But what happens when we hit our edge and cannot maintain the content churning and the edge walking? Do we just keep churning and churning and churning, until we one day realize that going through the motions of the surefire way to grow and maintain your creative business! has taken you so far away from your edge that you aren’t even sure where to find it?

Because nobody wants that. 

So here’s your permission slip: You can do whatever you need to so that you feel good about your creative work. 

Take a break from it all if you aren’t sure what to say. 

Stop producing content if your content production schedule feels like a slow crawl to death. 

Get quiet so you can figure out what you really want to say. 

Let your procrastination tell you something – listen to it instead of using your energy to fight against it. 

Find and trust and get to know your end game – how is your creative work serving you? What are you building toward? What do you want your life to look like 5 years from now?

Doing all of this will get you even closer to your edge and help you be comfortable there when you find it. 

And this is required if you want to do what’s next – if you want to take that leap, or stride, or teeny-tiny baby step to make your move. 

We’re ready for you. The world is waiting. Now it’s your turn to do what you must to make it happen. 

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Raise Your Hand Say Yes with Erin Cassidy!

erin_podcast_comparisonAh, comparison. It’s the monster that we’re all trying to hide from on the internet – the Land of Comparison.

I was THRILLED to have my dear friend (and in-house graphic designer) Erin Cassidy back on the show this week to talk about balancing life and business amidst keeping up with ALL THE THINGS via social media.

Erin, thank you! You are the best! 

PS. We are thrilled to announce our new book club selection The Girl on the Train. Our discussion about the book will air on June 30!

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Raise Your Hand Say Yes with Cyndie Spiegel (hustle baby!)

Cyndie Spiegel talks with Tiffany Han all about the good and bad side of the creative entrepreneur hustle on the Raise Your Hand Say Yes podcast.

Oh, the hustle. We hear it all the time – you have to work hard to win big, but make sure you have work-life balance, and don’t forget about self care, and la;ksdjf;oicuxfewr. And which messages are we supposed to take to heart? The ones that tell us to chill the eff out or the ones that tell us we have to go all in and work our tails off to become successful in this world?

Both. And neither.

This week on the podcast, I sat down with small business strategist and coach for creative entrepreneurs, Cyndie Spiegel, to talk about the hustle – the good, the bad, and the ugly. Cyndie at I met at ALT in January (and we’ll both be back there to speak next month!) and hit it off immediately. I adore her and knew that she had to be on the show.

We also talked about the leap and the net will appear adage, how to know it’s time to make a change, boundaries, and what stepping up your game really looks like for most creative entrepreneurs. If you’re interested in making a change in your life or have been feeling a pull towards something bigger for yourself, this episode is for you! It’s also for you if you’re tired of feeling overwhelmed in your business and are wondering when the next chapter is going to start.

Cyndie. You are such a treat and it was an absolute pleasure to have you on the show! I can’t wait to toast you in person next month! 

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Connect with Cyndie: Website | Instagram

The Life-changing Magic of Tidying Up by Marie Kondo

the skimm

What Freedom Is (and Isn’t) – my blog post where I ask if you really want a business or just need a vacation

*graphic by Erin Cassidy for Tiffany Han Coaching

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